Role: Prop Stylist
The 2025 Volkswagen Tiguan, unveiled in a dynamic lifestyle photoshoot, represents a bold evolution of VW’s best-selling SUV. Its fully reimagined exterior features sculpted lines, a higher and more assertive nose, slimmer headlights, and an available LED light bar with an illuminated logo, creating a distinctive modern light signature. More stylish, powerful, and luxurious than ever, the new Tiguan sets a fresh benchmark in the compact SUV segment by seamlessly blending European flair, advanced technology, and everyday practicality. These striking photos serve as the centerpiece of Volkswagen’s national campaign for the launch of the 2025 Tiguan.
As the prop stylist for the lifestyle photoshoot, I developed and executed the visual concept to reflect the brand’s desire for a lively, lived-in, and fresh approach. I ensured each setup offered a wide range of options by sourcing and procuring diverse props, and I collaborated closely with the client to guarantee satisfaction with every shot. I also worked with the legal team and their feedback to ensure all props complied with Volkswagen’s company guidelines, maintaining brand integrity throughout the process. Throughout the project, I kept the production on budget and aligned with Volkswagen’s image standards. This lifestyle photoshoot was shot in Topanga and DTLA.
LIFESTYLE STILLS
CREDITS
Photographer: Iris Humm
Stylist: Devin Hershey
Prop Stylist: Marina Perez & Haven J. Kim
Art Assistant: Scott Albrecht
Client: Volkswagen
Client: Johannes Leonardo
Production Company: ArtProduction