Haven J. Kim - Premier League: You're In It Now

Role: Art Director

"You’re In It Now" is the Premier League's first-ever U.S. campaign, created by The Rec League. Starring English actor Will Poulter and a diverse ensemble cast, the campaign portrays a range of fans across America. Its message is simple: there’s no wrong way to be a fan—there’s only your way. Welcome to the most exciting league in the world. The commercial was filmed in Los Angeles, CA.

In my role as art director, I provided comprehensive support to the Production Designer and Creative Directors, playing a pivotal role in the organization and execution of visual concepts. By leveraging a blend of creative vision and management acumen, I effectively met diverse project requirements. My responsibilities included establishing accounts with prop houses and sourcing an array of elements such as scenic designs, furniture, and props. Additionally, I took charge of creating and ordering graphics as needed. A key aspect of my role involved managing the art department crew's workflow, ensuring optimal efficiency and productivity. I maintained a keen focus on timely delivery of all set elements, crucial for smooth production processes. Furthermore, I assisted in budget management and took responsibility for finalizing expense reports, contributing to the financial oversight of projects. This multifaceted position required a balance of artistic sensibility, organizational skills, and financial acumen to successfully bring creative visions to life while adhering to project constraints.

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