Role: Art Director
The music video is part of Chris Brown's 11th studio album 11:11, released on May 31st 2024, directed by Jamar Harding.
As the Art Director for the "Feel Something" music video, I was responsible for meticulously crafting the visual environment and aesthetic of the project. My comprehensive role involved sourcing furniture, props, drapery, and set decoration items for the bedroom and living room sets, while collaboratively scouting locations with the Production Designer and team. I created detailed architectural floor plans, developed strategic pick-up schedules, and coordinated with prop houses to secure the perfect rental items. During the shoot, I led the Art Department crew in pre-dressing the set, carefully removing existing furniture and installing our curated selections. I provided technical support with projector setup and ensured every frame met the Production Designer's exacting standards. Throughout the all-night shoot, I maintained rigorous oversight of the Art Department, and upon completion of filming, I personally managed the de-installation process, meticulously returning the location to its original condition. My commitment to visual storytelling and technical precision was paramount in creating a visually compelling and authentic environment for the music video.
MUSIC VIDEO
STILLS
CREDITS
Director: Jamar Harding
Producer: Hans Boysen
Cinematographer: Timothy S. Jensen
Production Designer: Marian Wood
Art Director: Haven J. Kim
Leadperson: Caleb Kephart
Set Dressers: Jessica Lopez, Tyler Dillon
Prop Master: Ralitsa Dimitrova (Rachel Ace)
Production Company: Riveting Entertainment
Label: RCA
Year: 2024